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About US

Work better, happier and with purpose

Our team combines people science, coaching practices and technology to supercharge each individual and drive behavioral change at scale.

We believe that happy people make the business thrive. Nestor started at Y Combinator in Silicon Valley, California in 2018 with a vision to help people reach their full potential in the workplace while driving business growth. Our holistic approach improves the employee experience, well-being, and personal growth while driving Culture-ROI and business growth at scale.

Nestor redefines performance management. We bring value to every level of the organization by connecting people’s needs with business outcomes through modern performance and people management processes that are fully supported by our software tools.

Nestor has two main operating locations: USA, California, San Francisco and Europe, Romania, Iasi.

Founding Team

Bogdan Apostol Founder, CEO Bogdan is a serial entrepreneur for 12 years with extensive experience in Computer Software and Application Development, Enterprise Software Consultancy and Team Managing. Bogdan is a Y Combinator Alumni and Microsoft Student Partner. He is Ph.D. in Computer Science and Visual Tracking Methods with research work referenced by Intel Corporation and LG Electronics. During his previous entrepreneurial experience, he also founded Marionette Studio intelligent animation software, that has been used by 80+ universities and schools worldwide.

Raluca Apostol Founder, Chief Product Officer Raluca has over 6 years of experience in internal Career Coaching and People Development and over 10 years in Project Management, Team Leading, Enterprise Software Consultancy, and Product Delivery. Raluca has a Ph.D. in Artificial Intelligence and Machine Learning and she is a Certified Professional Scrum Master. She is Y Combinator Alumni and, in the past, she founded the Girls Who Code Iasi community, recently becoming a member of the WomenTech Network, San Francisco.

Research & Development

Nestor continuously researches and develops new innovative solutions through our R&D. Improvements are released through updates and new product rollouts.

We explore new ways of integrating artificial intelligence models, behavioral measurement tools, people development drivers and business intelligence KPIs to connect coaching, learning and business growth in the workplace.

Our main focus is to improve employee performance and experience, improve business ROI, drive employee motivation and behavioral change in organizations through predictive data.

Scientific research background:


International Recognition

We take pride in greater performance, diversity, research, and innovation. We’re honored to be recognized for our activity as we continue our journey. Some of our team’s accomplishments:

  • Nestor is a Y Combinator Company, the most successful business accelerator in the world and startup investment fund in Silicon Valley, California, USA
  • Our company won the Heyuan International Mobile Innovation in 5G and Entrepreneurship Competition, Silicon Valley division in 2018
  • Our company attended as a finalist the Heyuan International Mobile Innovation in 5G and Entrepreneurship Competition, Heyuan, China 2018 with the theme The Age of 5G Communication for Heyuan, China
  • Scientific research in Patent Citation by INTEL CORPORATION (Patent No. 9575566)
  • Scientific research in Patent Citation by INTEL CORPORATION (Patent No. 9536136)
  • Scientific research in Citation by LG ELECTRONICS (Patent No. 9703412)

Press mentions

  • Nestor solution is listed as one of the top 12 HR Software Solutions Every Business Needs (
  • Featured in Huffington Post network as a solution that provides Organization Development at the speed of technology (
  • Featured in Huffington Post network as a solution that created an applied organizational culture-performance system and ensures companies can monitor, measure, and compensate fairly for collaboratively focused culture-building roles in the organization (
  • Raluca Apostol, Chief Product Officer at Nestor shares industry-leading about team’s efficiency and effectiveness in the workplace (